Course curriculum

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What Will You Gain?


Founder and Creative Director, Joy Joya

Laryssa Wirstiuk

The founder and creative director of Joy Joya, a digital marketing agency for jewelry brands, Laryssa is passionate about helping designers and retailers tell impactful stories about their brands and products and position their jewelry in front of ideal customers. She’s spoken at industry events, including AGS' Confluence and Jewelry Ecomm LIVE!, and her insights have been featured in publications like Rapaport, AdAge, Clickz, MJSA Journal,, and others. She's the author of the book "Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand".


Valuable, relevant, and applicable

by Sadhna Brown, Artem Jewelry

Working with Laryssa helped me create a clear and exciting plan to move forward with my jewelry business. She is approachable, knowledgeable, and professional. She shares valuable, relevant, and applicable information. I learned about all aspects of jewelry marketing.

Laryssa is specifically in the jewelry industry

by Judi McCormick, Judi McCormick Jewelry

I tried to learn marketing for my jewelry business on my own, but I became so confused and overwhelmed by all of the new terminology and resources. Because Laryssa is specifically in the jewelry industry, she understood exactly what I needed for my particular business.